RESEARCH, PUT TO WORK

Good routes.
Better days.

Meet Laffa. Route planning that brings your stops, your fleet and your people into one clear picture. Built by Afdal, for the work ahead.

LaffaBuilt for dispatchers. Made for drivers.
laffa.afdal.tech↗
Laffa mobile app — route view in Beirut
A whole day. In view.37 stops, one clear plan
✓
BEIRUT & SUBURBS · DEMONSTRATION

Real-world constraintsCapacity, time windows, working hours

Four ways to workDesktop, tablet, mobile and API

Research at the coreOperations research meets usable software

MEET YOUR WORKSPACE

One engine.
Four ways to work.

A big picture at the desk. A plan on the move. The right tool for every part of the journey.

01 / THE DISPATCH DESK

See the whole operation.

Bring orders and vehicles together. Set the day’s limits, plan your rounds, then inspect every stop on the map.

  • Plan multiple vehicles and stops
  • Connect each order to its map pin
  • Review rounds and export for drivers
Open Laffa
laffa.afdal.tech↗

A REAL PRODUCT. A DEMO DAY.

A day around Beirut.

From Hamra to Baabda, Antelias to Aramoun. Our sample brings together different delivery windows and weights, across Beirut and its suburbs.

Explore it in Laffa
37Stops to serve
7Trucks available
5•Trucks assigned
Sample dataset shown in the screenshots. Results vary with your data and settings.

MEET MAPS, BY AFDAL

Two points. One clear path.

Driving and walking directions for your ERP, with dedicated routing engines for Lebanon and Tunisia. Explore the map or connect through one simple API.

FROM ORDERS TO THE ROAD

A clearer way through the day.

01

Bring your stops.

Import an order list, drop a pin or open a shared location. Start with what you have.

02

Make a workable plan.

Set your vehicles, capacities and time windows. See how the stops fit into the day.

03

Put it in motion.

Check the map, preview the trip and hand each driver their round.

THE AFDAL APPROACH

Serious mathematics. Everyday clarity.

Afdal means “better”. We’re researchers and engineers turning operations research into software people can actually use. Our starting point is your constraints. Our goal is a plan you can understand and act on.

Meet the people behind it
Have a more specialised routing problem?

We also work on paired pickup and delivery constraints. Tell us about your operation.

Let’s talk

THE PEOPLE BEHIND THE PLAN

Curious minds. Practical people.

A small team with a shared interest: making difficult decisions easier.

Dr. Ali Al Zoobi

Dr. Ali Al Zoobi

Founder & CEO

Operations research, product direction and a little oud.

Yasmine Ben Fredj

Yasmine Ben Fredj

Chief Technical Officer

From complex systems to thoughtful engineering. Also an artist.

Mohamad Alzou’bi

Mohamad Alzou’bi

Mobile Application Developer

Bringing the route to the driver’s hand.

Oumar Sidibe

Oumar Sidibe

IT Founder & Product Owner

IT consulting, product strategy and digital project delivery.

Dr. Nour Karnib

Dr. Nour Karnib

R&D Engineer

Algorithms, explainability and applied research.

Dr. Pierre Cazals

Dr. Pierre Cazals

R&D Engineer

Graph theory, industry and a craftsman’s eye.

Among the teams we work with

S.M-dentalBubblesMouraqibAramouniiDelivery

WE’RE HIRING

Grow with us.
Build what’s next.

Afdal is built by researchers and engineers turning difficult problems into intuitive tools. We’re looking for driven people to help scale our impact.

Part-Time · 2 Days / WeekPresales & Sales · Last MileLocation: MENA (in preference Lebanon, Syria, Jordan)

Senior Presales & Sales Executive

At Afdal.tech, we build Laffa, a next-gen last-mile route planning platform that connects fleets, stops, and people into a single workspace and integrates seamlessly with enterprise tech stacks.

We are looking for a senior presales/sales expert with deep experience in last-mile logistics to join our team on a part-time basis (2 days a week) to drive our growth.

What we need

  • Experience: Deep background in last-mile logistics, supply chain tech, ERPs, and TMS.
  • Expertise: Proven track record in B2B tech sales and presales/technical consulting in last-mile or supply chain software.
  • Network: Strong existing connections and decision-maker relationships in the last-mile delivery and logistics space.
  • Location: MENA (in preference Lebanon, Syria, Jordan).

Compensation

  • Lucrative & Performance-Driven: Primarily commission-based with a highly aggressive, uncapped upside.
  • Fixed Support: A fixed component covering transportation, meals, and daily expenses (with a little extra).

BETTER, BEYOND BUSINESS

Good planning can go further.

We’re interested in putting optimisation to work for humanitarian logistics, too. If you coordinate relief or community deliveries, let’s talk.

Let’s talk

A SMALL DETOUR

Think you know the best route?

Put your route-planning instincts to the test. A little play, from the people behind Laffa.

Play the route game

LET’S START WITH YOUR DAY

Your stops. Your constraints. Let’s find a better way.

Bring a sample of your routes. We’ll walk through Laffa together and see where it fits.

Expanded Laffa product screenshot

BEIRUT & SUBURBS · DEMONSTRATION